Last Friday the federal government announced they were investing over $1 million to help the Canadian Livestock Genetics Association build demand for Canadian livestock genetics internationally.
The investment, which is funneled through the Growing Forward program, will help the association market dairy and small-ruminant genetics. The association plans to regain and expand into markets for live cattle, semen and embryos, and promote its genetic evaluation and dairy cattle improvement programs. The Canadian Livestock Genetics Association will do this by leading trade missions, developing and evaluating new markets, participating in trade advocacy meetings, and delivering seminars.
“Live animals may have potential in one market while semen and/or embryos might be the focus in others,” Rick McRonald, executive director of the association, writes via email.