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Communicating ag research top of mind in 2013

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Looking back at what I’ve covered this last year, I realized I’ve been ruminating on how we communicate ag research and the issues around it all year.

My reasons for this obsession are no mystery. As a journalist and writer, it’s only natural that I’d be interested in how we discuss science and agriculture.

But it also seems there’s a growing awareness that research can’t exist in a vacuum. The genomics community uses the acronym GE3LS as shorthand for the genomic, ethical, environmental, economic, legal, and social aspects of this research. These factors need to be considered when we’re looking at industry adoption, consumer acceptance, and agvocacy.


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