At the close of 2013, the Beef Straw Man group published a report to spur the beef industry towards greater profitability, competitiveness, and sustainability. The final report covers everything from leadership to information flow to funding.
Anyone with a stake in the beef industry should take a look at the report. It only weighs in at 12 pages, and so is well worth the time.
Mike McMorris, BIO’s general manager, was on the information flow task team. He took some time last week to give me an insider’s perspective on the report.
